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Publisher's Summary

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.
©2012 Gary Shapiro (P)2013 HarperCollins Publishers
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Customer Reviews

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By Matthew on 06-10-14

No Killer Strategies Here

I have to agree with what another reviewer (Juarez) said here, the book meanders in so many directions that it's difficult really understand what the book is about. I made it to chapter 9 before decided that the book is more of an autobiography of Gary Shapiro's admitted very cool life. If you want to hear about Shapiro's interactions with Bill Gates and Steve Jobs or testifying on Capitol Hill, then this is the book for you. However, There's not much innovation strategy here.

Check out anything by Clayton Christensen or even Drucker's classic, Innovation and Entrepreneurship.

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4 of 4 people found this review helpful


By Juarez on 12-18-13

Totally Bias

The book conclusions are politically bias, with an over simplistic mantra that free markets are the answer to every problem. I couldn't find much value on the Innovation tips, rather than the common sense knowledge you'd got from any other business book. Finally, the whole Ninja metaphor is just hard to swallow as the theory is full of holes from what the ninjas from Japan do and what an “Innovator Ninja” should.

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4 of 4 people found this review helpful

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