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This book brought to light several very interesting events and technologies currently directing change in our society. While it hinted at general trends in power shifts and the effects of certain technologies, it didn't do a great job of synthesizing what exactly the author thinks is coming up.
This isn't really a positive or negative, but the book definitely provoked more questions than it gave answers. It also looked more at current happenings than predicting future ones. That said, it succeeded at picking out some great representative case studies of how our lives are truly being changed by technology. Most succesfully, it described a power shift. With the value of experience decreasing, and being replaced by an openness to new habits and thinking best embodied by children.
I didn't get everything I hoped for out of this book, but I was very pleased with what I did get. I look forward to this authors next book, and definitely think "Next" is more than worth your time.
17 of 18 people found this review helpful
If you've read Liar's Poker or The New New Thing by Michael Lewis, you'll probably know what to expect here. Lewis reverse engineers business advancement and evolution, then hints at what trends may result from these changes. Liars Poker shone light into the stock market, The New New Thing into the birth of the mainstream internet. Next builds on both of these concepts and delivers even more hints at where the business world may be looking next.
Lewis writes less as a question/answer writer, where at the beginning there is a linear hypothesis that will be proven or disproven by the end, then quickly summed up to tie loose ends and make a point, than he does as an inquiring mind looking at how new business trends are the way they are. He carefully picks his examples, then tells an elaborate story about them to advance the theme of the book. It's wonderfully done and, as one of my favourite authors, I was entertained throughout.
Don't listen if you're looking for answers, listen in order to add perspective to your own questions. Lewis is an enabler of ideas, and uses the success of others through his writing to express these views. This book is not written to tell you what will happen next, but written so you can better understand where we may truly be headed.
Highly recommended as a 'light' read. Those looking to learn where the 'Next Big Thing' will be, I'll spoil the plot by saying the answer in not in these pages... it's for you to figure out on your own.
6 of 6 people found this review helpful