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Publisher's Summary

The most practical book on negotiating ever written.
Negotiation is an art. It’s complicated. To become an exceptional negotiator traditionally requires years of experience. But that doesn’t mean that most people can’t quickly and easily learn proven negotiating techniques if someone explains what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of 50 questions that anyone can immediately use to become a far better negotiator. The 50 questions apply to all types of negotiation situations, from buying a home or car to business transactions of all kinds. Each question has been designed to put you in the best position possible, helping you to avoid tricks, break deadlocks, and find hidden deals in all types of negotiations. No other book on the market distills the key negotiation principles into such a simply, effective, and instantly usable form. By learning to use these questions, you can start thinking like expert negotiators and make better deals for yourself, your family, and your business.
©2010 Steven Babitsky and James Mangraviti Jr. (P)2010 Macmillan Audio
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Customer Reviews

Most Helpful

By Johhny F Martinez on 02-15-17

Love it!

What did you love best about Never Lose Again?

The 50 question exposed here.

What was one of the most memorable moments of Never Lose Again?

Dealing with hotels for their conferences.

Which scene was your favorite?

The one with the medal of honor.

Was this a book you wanted to listen to all in one sitting?

yes, absolutely.

Any additional comments?

totally recommend it!

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1 of 1 people found this review helpful


By jsw on 01-20-17

Best tactical book on the subject

I will now buy the Kindle version for easier use as a reference, which is what this book is.

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