"Ten Pounds of Motivation in a Five-Pound Bag"
My mom says that Never Iron Your Shirt is a satisfying blend of unique personal experience because professional sales is nothing if not personal and universal, but slightly askew, wisdom. If you need a second opinion, my wife agrees.
Whether you've just completed your first day as a sales professional or your fifth decade, you'll find inspiration from the sometimes surprising stories and examples offered here. Less how-to than why-to and why-not-to, you'll be more motivated to:
Let personal values guide your professional ethics.
Offer your opportunity to everyone and let them decide whether they are in or out.
Use genuine humor to make people laugh and like you and listen to you and do what you say.
Follow your training in even the most bizarre and bloody situations.
Talk less often to people who can't make the buying decision you want right now.
Not be a "clod-hopper pig farmer who's too dumb to know any better."
Increase credibility by losing your ironing board.
Think gas station rather than five gallons.
Change your mind, the miracle of our so-called modern age.
Replace fear with fun, one sheet at a time.
Remember that, above all, it's not about you.
So buy the book, and tell your friends. There's no reason you shouldn't become one of the greatest and richest sales professionals in the world, just like me. Always remember what my mom says: "Buy my son's books."
©2015 John Gratton (P)2016 John Gratton