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Publisher's Summary

No matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship-building, and career management. It's the difference between those who get by and those who are getting ahead.
But how do you build more effective offline relationships in the world of online connectivity?
If you are tired of the hype surrounding social media and LinkedIn, you are in the right place. There are no shortcuts to creating value and opportunities with LinkedIn, but knowing the right approach will save you hours of frustration and add dollars to your bottom line. This book is for anyone who realizes that their professional success hinges on the network they create.
No matter what your job title or position, your ability to connect with others is the key to finding the resources you need to achieve success.
Learn how to:



Define a sharable personal brand
Craft a LinkedIn profile that engages your reader
Navigate the 400+ million members of LinkedIn to create a network that works for you
Share professional content that others will find relevant
Connect with the right prospects, employers, and partners
And more....

©2015 David J.P. Fisher (P)2016 David J.P. Fisher
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Critic Reviews

"Networking - everybody has to do it, nobody has a good definition of what it is, and most people dread it. David Fisher is here to school you on what networking really is, what it can do for you, and how to make the most of it. Spoiler alert: He's going to make networking sound like a lot of fun!" (Daniel H. Pink, author of To Sell Is Human)
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Customer Reviews

Most Helpful

By Katherine on 10-06-17

Exactly what I was looking for!

Had all of the instruction I was looking for. Previous books only told LinkedIn success and failure stories but no instruction on how to communicate and steps to take to succeed. Thank you!

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By Tara on 09-04-16

More than just a LinkedIn manual

I got my LinkedIn account during the dinosaur age when it was brand new. I made an account because a lot friends were sending me invitations, one day I caved and started an account. I wasn't looking for a job or anyone to hire, so I didn't get it.

Fast forward ten/fifteen years and I'm leaving the family business to go on my own. My network and networking is very important now. LinkedIn took on a whole new meaning and purpose.

I knew my profile needed to be updated but wasn't sure how to make it the most effective. This book showed step by step from the smallest, changing your headline, to the most complex, how to engage with your network AND their network, how to maximize LinkedIn.

I did wonder if the book would end trying to "sell" the premium version of LinkedIn and was pleasantly surprised, no it didn't. There's plenty of power in the basic LinkedIn before even considering purchasing more.

I didn't just learn about LinkedIn either. I've read networking books before, but I learned some new basic networking concepts in this book. I did read the first Networking in the 21st Century book which also was packed with ideas. If you like the LinkedIn version and would like more ideas on networking, definitely check out that book also (hopefully available soon on Audible).

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