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Publisher's Summary

Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to
Convert a brilliant idea into something that actually pays
Get the funding you need to expand
Build a great team of staff and advisers
Keep the cash flowing
Go global!
Net Profit provides much needed inspiration and reassurance for would-be start-ups and established businesses alike who want to do more online.
David Soskin is a seasoned internet entrepreneur and business commentator. Currently Chairman of mySupermarket.co.uk and of Swapit.co.uk, David was, for eight years, CEO of Cheapflights Media and remains on its board of directors. In that time he grew the groundbreaking company from an attic-based operation into an award-winning international leader in online travel search with tens of millions of users worldwide. David is also co-founder of Howzat Media LLP, which invests in early-stage digital media companies on both sides of the Atlantic.
©2010 David Soskin (P)2013 Audible Ltd
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Critic Reviews

"[David Soskin] understands the challenges first-hand, and gives readers invaluable advice about the how they too can make it big in the digital world."—Luke Johnson, Chairman Risk Capital partners and Financial Times columnist"I wish this book had been written ten years ago when I first entered the e-commerce industry."—Glenn Fogel, EVP - Corporate Development and International, Priceline.com"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" - Robin Buchanan, former Dean and President of London Business School
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