Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:
Utilize the six key negotiating styles
Harness the power of emotion in hammering out agreements
Use time to your advantage
Prepare like a pro and enter any negotiation from a position of strength
Gain clarity on areas of agreement and disagreement
Develop win-win outcomes
Use the power of reciprocity
Know when and how to walk away
Apply the Law of Four
Plus much more…
Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.
"...interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." (Sales & Marketing Management)
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