• by Brian Tracy
  • Narrated by Brian Tracy
  • 2 hrs and 1 mins
  • Unabridged Audiobook

Publisher's Summary

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

Utilize the six key negotiating styles
Harness the power of emotion in hammering out agreements
Use time to your advantage
Prepare like a pro and enter any negotiation from a position of strength
Gain clarity on areas of agreement and disagreement
Develop win-win outcomes
Use the power of reciprocity
Know when and how to walk away
Apply the Law of Four
Plus much more…
Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.


What the Critics Say

"...interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." (Sales & Marketing Management)


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Customer Reviews

Most Helpful

Very Good Return on Investment

I parked car was recently totaled in a hit and run incident. I filed a claim and it was covered with my uninsured motorist coverage. Awesome, right? Well the insurance company sent me what I felt was a low ball offer for my car that wouldn't fully pay off my note- they were around $500 shy.

I hopped on audible and searched books on the topic of negotiation. When I saw Brian Tracy had a book (I'm a big fan) on the subject and it was only ~2hrs, I instantly picked it up and listened to it that day. Using what I learned in the book helped me to negotiate the full value of what I felt my car was worth.

I think I can claim that the $12 for an audible credit and 2hrs I invested listening to this book translated into an extra $500 in my settlement with the insurance company. It's the gift that will keep on giving to in the sense that, like Brian reminds us in this book, "Everything is negotiable." So today it has made me hundreds, but in a few years maybe I'll have to update this review and edit the numbers to thousands.

Highly recommended as a basic overview. If I were going to negotiate in a higher stakes arena, I'd probably listen to this as a primer for other books on the same topic.
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- will

very deep

rich in knowledge and expertise to the point where you feel the subject is addressed from all angles
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- Sobhi Akbik

Book Details

  • Release Date: 10-04-2013
  • Publisher: Gildan Media, LLC