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This is like sitting by the fire listening to a friend wax lyrical on the topic of negotiating. Its not particularly academic, but I found it pleasing, even amusing, to listen to. I've already listened twice, and probably will many more times.
4 of 4 people found this review helpful
this is more about how to take care of a customer and who to approach with your product. the only real negotiating topic was what he mentions at the beginning of this book. after that it is just a long story about what customers to approach and how to treat them. also which negotiation books he recommends. boring!!
1 of 1 people found this review helpful