Navigate 2.0 presents a unique combination of empowering insights into how the human mind works, practical advice for understanding your natural selling style with a heavy dose of understanding the psychology of how people like to buy, and how to adapt your natural selling style to their buying style.
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Fantastic content but delivery is not great
I would certainly recommend the book but NOT the audiobook. I understand that reading out-loud is not easy, but for a company that touts such great accomplishments, they could have hired someone to read it with better delivery. It takes a while listening to the book to start looking past the readers inability to read out loud, but it does get taxing to listen to after several hours. I want to be totally focused on the fantastic content that Dustin is providing, but find it hard to focus when his reading is about as bad as mine. I suck as reading out loud and though I appreciate his attempt, but he diminished his content but not being able to deliver it more smoothly.
The stories over all are wonderful and the "good" and "bad" examples are very helpful when demonstrating how to speak to different buying customers.
Yes. The performance is not good. I appreciate Dustin for his hard work in putting this content together, but Southwest should have hired a narrator to deliver it to the end customer.
But the hard copy instead. I may do that so I can study it in more depth.
- Jason M.
A must read for selling more
- Kitty Barrow "spa girl Kitty"