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Publisher's Summary

What is nature worth? The answer to this question - which traditionally has been framed in environmental terms - is revolutionizing the way we do business.
In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.
Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature’s Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation - protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change - but in economic progress, as well. Organizations obviously depend on the environment for key resources - water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization’s decisions and activities, just as habitually as they consider cost, revenue, and ROI.
A must-listen for business leaders, CEOs, investors, and environmentalists alike, Nature’s Fortune offers an essential guide to the world’s economic - and environmental - well-being.
©2013 The Nature Conservancy (P)2013 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By A. Gift For You on 10-28-15

Great real life examples and stories of sustainable business!

This book covered an impressive array of important topical areas in conservation, business and our role in our fast changing world of environmental and social issues.

I highly recommend this book to anyone interested in learning more about ways to solve some of our times most pressing environmental and social issues. This was a very inspiring book!

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3 out of 5 stars
By J. Spanbauer on 09-30-15

Insightful and interesting, if a little slow

Would you try another book from Mark Tercek and Jonathan Adams and/or Clinton Wade?

Yes, if it held fresh information.

What did you like best about this story?

The presentation of ideas on collaborative conservation and the use of green capitol are interesting and insightful. This is the "new" thinking in conservation, but these methods don't receive much publicity. It was worthwhile to listen to current practices that are being utilized in conservation if you are interested in the field.

What did you like about the performance? What did you dislike?

The performance was clear, but overly filled with information and references. I sometimes had to stop and think about what was said, or to note down a mentioned reference. It would be nice if this performance came linked to a reference list, for this reason. I found the book interesting, but not compelling. It took me about 6 months to finish, as I had to be in the right mood for this type of information.

Did Nature's Fortune  inspire you to do anything?

I ended up purchasing the hardcopy of the book (for a penny!), in order to be able to reference chapters and cite some information.

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