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Publisher's Summary

Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again?
The shocking discovery of years of research and trial is that most startups fail by doing the "right things", but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70 percent to 90 percent of ventures that fail.
From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory.
Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
©2011 Paul Ahlstrom (P)2014 Nathan Furr & Paul Ahlstrom
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Customer Reviews

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By Amazon Customer on 11-16-15

A step-by-step plan to succeed as an entrepreneur

As a serial entrepreneur, I have always struggled with taking my "big idea" and turning it into a profitable enterprise. Nail It Then Scale It provides the methodology necessary to vet the idea and then run with it. After reading though the book twice, I purchased the audio book to listen to as I drive. The audio book teaches and inspires while bringing real world application to your entrepreneurial spirit. If you have a "big idea" you would be wise to start here.

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4 of 4 people found this review helpful

By RJ Naegle on 01-21-16

An Important Read for Anyone with a Product Idea

What did you love best about Nail It Then Scale It?

This book offers practical advise for anyone that want's to successfully take a product to market. The NISI model is a valuable step-by-step approach to defining and delivering a product that is as applicable for product management teams and internal service organizations as it is for entrepreneurs.

The authors do an exceptional job or weaving together numerous sources of marketing and business knowledge in combination with primary research and personal experience to make entrepreneurial success achievable.

I need a hard copy of this book for my business library.

Any additional comments?

The narration worked better for me at 1.25x or 1.5x speed.

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2 of 2 people found this review helpful

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Customer Reviews

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By Anonymous User on 10-08-17


Essential reading for any start up entrepreneur! Simple to understand. Helps to avoid fundamental mistakes.

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Customer Reviews

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By amanda on 09-25-16

Priceless !

The best and most useful business book I've ever read. Wish I'd come across it 15 years ago for my first start up. Thanks, Amanda Obara

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