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As a serial entrepreneur, I have always struggled with taking my "big idea" and turning it into a profitable enterprise. Nail It Then Scale It provides the methodology necessary to vet the idea and then run with it. After reading though the book twice, I purchased the audio book to listen to as I drive. The audio book teaches and inspires while bringing real world application to your entrepreneurial spirit. If you have a "big idea" you would be wise to start here.
4 of 4 people found this review helpful
What did you love best about Nail It Then Scale It?
This book offers practical advise for anyone that want's to successfully take a product to market. The NISI model is a valuable step-by-step approach to defining and delivering a product that is as applicable for product management teams and internal service organizations as it is for entrepreneurs.
The authors do an exceptional job or weaving together numerous sources of marketing and business knowledge in combination with primary research and personal experience to make entrepreneurial success achievable.
I need a hard copy of this book for my business library.
Any additional comments?
The narration worked better for me at 1.25x or 1.5x speed.
2 of 2 people found this review helpful
Essential reading for any start up entrepreneur! Simple to understand. Helps to avoid fundamental mistakes.