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As a serial entrepreneur, I have always struggled with taking my "big idea" and turning it into a profitable enterprise. Nail It Then Scale It provides the methodology necessary to vet the idea and then run with it. After reading though the book twice, I purchased the audio book to listen to as I drive. The audio book teaches and inspires while bringing real world application to your entrepreneurial spirit. If you have a "big idea" you would be wise to start here.
4 of 4 people found this review helpful
What did you love best about Nail It Then Scale It?
This book offers practical advise for anyone that want's to successfully take a product to market. The NISI model is a valuable step-by-step approach to defining and delivering a product that is as applicable for product management teams and internal service organizations as it is for entrepreneurs.<br/><br/>The authors do an exceptional job or weaving together numerous sources of marketing and business knowledge in combination with primary research and personal experience to make entrepreneurial success achievable. <br/><br/>I need a hard copy of this book for my business library.
Any additional comments?
The narration worked better for me at 1.25x or 1.5x speed.
2 of 2 people found this review helpful
Essential reading for any start up entrepreneur! Simple to understand. Helps to avoid fundamental mistakes.