Mr. Shmooze

  • by Richard Abraham
  • Narrated by Peter Ganim
  • 2 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving.
Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor, and wisdom into their lives.
Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.

Bring extraordinary passion and energy to personal communications
Generate contagious, positive feelings, lifting spirits because people buy with their emotions
Make the small, positive gestures that can lead to huge, long-term results
Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople
Mr. Shmooze gives you the new approach you need to sell like you've never sold before!


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Customer Reviews

Most Helpful



Absolutely loved this! I have my entire real estate team listening to it - out culture is vital to my company and this book is right on par! It has given us a whole new outlook on the WOW service we provide our clients.
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- GC2016

Opens Your Eyes

This is a great book. This opportunity to learn how to develop deep meaningful relationships with your prospects that can turn into great friendships.
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- Ronald L Keene

Book Details

  • Release Date: 12-10-2010
  • Publisher: Audible Studios