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Publisher's Summary

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving.
Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor, and wisdom into their lives.
Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.


Bring extraordinary passion and energy to personal communications
Generate contagious, positive feelings, lifting spirits because people buy with their emotions
Make the small, positive gestures that can lead to huge, long-term results
Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople
Mr. Shmooze gives you the new approach you need to sell like you've never sold before!
©2010 Richard Abraham (P)2010 Audible, Inc
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Customer Reviews

Most Helpful
5 out of 5 stars
By Celia on 10-20-17

Loved it

I’ve already told at least 10 people about this book- totally see myself listening to this book over and over!

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5 out of 5 stars
By NL on 09-05-17

great story!<br />

this was a great story and exceeded my expectations. I'll listen to this book at least once a year

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