Mr. Shmooze

  • by Richard Abraham
  • Narrated by Peter Ganim
  • 2 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving.
Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor, and wisdom into their lives.
Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.

Bring extraordinary passion and energy to personal communications
Generate contagious, positive feelings, lifting spirits because people buy with their emotions
Make the small, positive gestures that can lead to huge, long-term results
Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople
Mr. Shmooze gives you the new approach you need to sell like you've never sold before!


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Customer Reviews

Most Helpful

Great book!

I think this book was awesome and it can help any type of business. I will give a copy to my whole team.
Read full review

- Willie Miranda

Mr. Snooze

Just didn't grab my attention at all. More like mr snooze instead of mr. Schmooze
Read full review

- Benjamin Mimran

Book Details

  • Release Date: 12-10-2010
  • Publisher: Audible Studios