Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries.
Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live.
The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60 percent of the streaming audio business and pays only 11 percent of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.
With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.
The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music, and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.
"Move Fast and Break Things goes on my bookshelf beside a few other indispensable signposts in the maze of the 21st century - The Technological Society and The Medium Is the Message by Marshall McLuhan. I pray the deepest and highest prayer I can get to that this clarion warning is heeded. The survival of our species is at stake." (T Bone Burnett, Grammy-winning producer and musician)
"A powerful argument for reducing inequality and revolutionizing how we use the Web for the benefit of the many rather than the few." (Kirkus)
"Jonathan Taplin's Move Fast and Break Things, a rock and roll memoir cum Internet history cum artists' manifesto, provides a bracing antidote to corporate triumphalism - and a reminder that writers and musicians need a place at the tech table and, more to the point, a way to make a decent living." (Jeffrey Toobin, author of American Heiress)
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Expected a tale of modern development culture
I wanted to understand the development process of newer companies. What I got was someone complaint about change and blaming the collapse of his life and others around him on digital culture. Written by a dying dinosaur unable to understand what is happening around him.
Luckily there are great books like Creativity, Inc. which tell a tale of drive and success.
The description of how ARPA created the internet. Even moreso, the one where I decided to stop listening.
This was a tale of the difficulty of clinging to old ways, process, and expectation during a time of rapid evolution and iteration. It reads like a barfly's lamentation of what the world did to him and those around him.
- Paul Haban
Against progress and libertarians.
- Matthew S.