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Publisher's Summary

"The future belongs to those who see the possibilities before they become obvious.… This is the most exciting time ever to be part of the business world." Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.
The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars - while changing people’s lives for the better. And in this book, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.
©2014 John Sculley (P)2014 Audible Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By bobbyg603 on 04-27-17

very good! but only scratched the surface

very interesting and will performed but there was not much more than high level suggestions. the core concepts were great but it didn't go any deeper than that. overall a great starting point for building a transformer business but I wish this book went a little further!

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1 of 1 people found this review helpful

4 out of 5 stars
By I Love London on 05-05-16

good framework

hard to follow some lessons but pretty good overall for a long book on the future of business.

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3 of 4 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Peter McCullough on 11-07-16

Self Promotion

Too much 'I' did this ....too many children 'Sculley brothers

Only book so far I abandoned before the end. Odessey was good - this is rubbish name dropping nonsense

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