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If you could sum up Monetizing Innovation in three words, what would they be?
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It is a good book, no doubt, but why is it missing important figures in the PDFs. Where is figure 8.1? I understand some people just listen to it without even looking at figures but I listen to it while taking down notes. I read each word in the PDFs, so please send me that missing figures.
3 of 3 people found this review helpful
Monetizing Innovation, How Smart Companies Design the Product Around the Price, By: Madhavan Ramanujam, Georg Tacke, and Narrated by: Darren Stephens. This is a marketing firm espousing its technique for assessing a marketplace, and developing new products. Their unique style being argued is a methodology of first determining a product’s
salable market price, and then reverse engineering a product to operate in that price regime.
There is a lot of market knowledge being presented here, and the “come up with price first” strategy seems to have merit and worth considering. Yet, I felt disappointed with the study. I came looking for a fixed formula but only found the gestalt. So, if you seek a definitive measurement this book is not useful. If you want to consider a unique idea that undoubtedly has value, go ahead and read this short book.
Beware though. The reader is about as dull as one can get and the stories told are bland. One idea I liked though, is that the concepts were taught in the first two thirds of the book and then the final third was a survey of the results of the program when deployed by major international enterprises. Of course, the discussion concerned successes only.
1 of 1 people found this review helpful