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This book is a great foundation for those experienced in the digital marketing space, new comers and print-based marketers. There is necessary emphasis on data being your guide, fused with practical takeaways. A solid guide with solid principles, I strongly recommend this as a refresher and a beacon for digital marketing success!
It's similar to, but better than, Get Scrappy by Nick Westergaard (released at the same time as this book, and I got both, for the same purpose).
It's just Marketing 101 though. Really not much new, despite the colorful packaging. Not that I expect every new book to share all-new, 100% fresh revelations – marketing more or less works on timeless principles. But a book (which sadly isn't available as an audiobook) like Digital Relevance by Ardath Albee, is around 10x more fresh and interesting than Momentum and Get Scrappy combined. It has something to say.
Another worthwhile new marketing book, is Hacking Marketing by Scott Brinker is also worth a look.
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