• Momentum

  • How to Propel Your Marketing and Transform Your Brand in the Digital Age
  • By: Shama Hyder
  • Narrated by: Nicol Zanzarella
  • Length: 4 hrs and 17 mins
  • Unabridged
  • Release date: 05-17-16
  • Language: English
  • Publisher: Brilliance Audio
  • 4.3 (9 ratings)

Regular price: $17.49

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $17.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Marketing in today's digital age has become overwhelmingly complex - but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.
To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach - separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.
Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive.
©2016 Shama Hyder (P)2016 Brilliance Audio, all rights reserved.
Show More Show Less

Customer Reviews

Most Helpful

By Thomas on 11-29-16

Data, data, data

This book is a great foundation for those experienced in the digital marketing space, new comers and print-based marketers. There is necessary emphasis on data being your guide, fused with practical takeaways. A solid guide with solid principles, I strongly recommend this as a refresher and a beacon for digital marketing success!

Read More Hide me

By Oliver Nielsen on 07-06-16

Almost as scrappy as Get Scrappy

It's similar to, but better than, Get Scrappy by Nick Westergaard (released at the same time as this book, and I got both, for the same purpose).

It's just Marketing 101 though. Really not much new, despite the colorful packaging. Not that I expect every new book to share all-new, 100% fresh revelations – marketing more or less works on timeless principles. But a book (which sadly isn't available as an audiobook) like Digital Relevance by Ardath Albee, is around 10x more fresh and interesting than Momentum and Get Scrappy combined. It has something to say.

Another worthwhile new marketing book, is Hacking Marketing by Scott Brinker is also worth a look.

Read More Hide me

1 of 2 people found this review helpful

See all Reviews
© Copyright 1997 - 2017 Audible, Inc