Just like any other food business out there, you definitely shouldn't just get in your truck without knowing what you're going to sell. You have to decide what you want to cook and what you want to sell so that you can be sure that your business will start rolling.
What this book teaches you:
What's easy for you to cook?
What's your specialty?
Which ingredients are easy to get around you?
What do the people around you love to eat? Or, what are they looking for?
What kinds of food can customers easily take with them
Will you focus on your expertise, or are you willing to try something new?
Then, when you finally decide what kind of menu you'd offer to your customers, you have to think about some guidelines that will help you create the perfect food truck dish for your customers. These guidelines are:
You have to make sure that you are consistent
Make sure that you can cook in large quantities
Make food that you won't have a hard time serving
And, make food that won't spoil even if it's taken on the road
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