Regular price: $20.99
Buy Now with 1 Credit
Buy Now for $20.99
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new, large-scale generational study and reveals how to:
Enlist Millennial parents as cocreators of brands and products
Promote purpose beyond the bottom line
Democratize customer experience
Develop content-driven campaigns that speak to Millennials
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.