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Publisher's Summary

Ten years after his best seller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.
Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through 50 new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged - as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-hear for innovators and entrepreneurs, political and business leaders, and for every curious listener looking to understand the wave of the future when it is just a ripple.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2018 Mark Penn (P)2018 Simon & Schuster
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Customer Reviews

Most Helpful
5 out of 5 stars
By Anita Wood on 04-13-18

Modern Trends

Would you recommend this audiobook to a friend? If so, why?

Yes, It was very interesting and informative regarding today's culture.

What did you like best about this story?

This book gave a great insight into today's culture. It shows has society is changing and keeping up with current trends.

Which character – as performed by Jonathan Todd Ross and Mark Penn - foreword – was your favorite?

Mark Penn

What’s the most interesting tidbit you’ve picked up from this book?

I liked the whole book it kept me interested and engrossed.

Any additional comments?

This a great book it will hold your interest.

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