Meatball Sundae

  • by Seth Godin
  • Narrated by Seth Godin
  • 4 hrs and 51 mins
  • Unabridged Audiobook

Publisher's Summary

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

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What the Critics Say

"His arresting conversational style is sure to once again set the business world talking." (Publishers Weekly)

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Customer Reviews

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Meatball Godin

Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.
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- Oliver Nielsen

Free Headache Inside

Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.
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- Tim

Book Details

  • Release Date: 12-27-2007
  • Publisher: HighBridge, a division of Recorded Books