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In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Read by John Doerr, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Julia Collins, Alex Garden, Joseph Suzuki, Andrew Cole, Bono, and others
Customer ReviewsMost Helpful
By James S. on 05-08-18
Educational, inspirational, entertaining, ~dry..
As one of the preeminent Oracles on turning nothing into something, when John Doerr speaks, it's "probably" best that we pay attention. And in this audible, John has help from many high-producing people who tell their own stories.
Following the "Ideas are cheap, execution is everything" ideal, this book is somewhere between an exhibitionary, to an in-depth guide, on how to produce lasting results in any area of your life. Here is what I got out of it:
Educational- How and why to implement OKR's (Objectives and Key Results) and CFR's (Conversations, Feedback, and Recognition), ideas originated at Intel by Andy Grove.
Inspirational- Hearing the pragmatic parts of real success stories is always inspirational.
Entertaining- This audible includes a full cast of characters; some as necessary imitations, but mostly the originals.
Dry- For me it was a bit dry at times, as "educational" topics sometimes are; so depending on your taste, you might want to prepare to rewind many times so you don't miss out something important. Worth the rewinds, though.
In all, we are very lucky to have access to such invaluable experiences as exhibited in this book.
16 of 17 people found this review helpful