Maximizing LinkedIn for Sales and Social Media Marketing

  • by Neal Schaffer
  • Narrated by Dan Harder
  • 5 hrs and 16 mins
  • Unabridged Audiobook

Publisher's Summary

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.
Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities.
After reading this book you'll learn how to master the Linkedin platform to develop business, including how to:

Create a sales-oriented profile and connections policy to attract more leads
Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website
Optimize your Linkedin presence as part of your social media optimization efforts.
and much more.
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.


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Customer Reviews

Most Helpful

Great motivation to start using LinkedIn more

Any additional comments?

I learned so much about LinkedIn and why I need to spend more time using it to grow my business. Thank you!

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- Rocky

Great Book with tons of useful info

Neal Schaffer is awesome. His book is easy to follow. Advises given are real time and practical. You can start a LinkedIn account directly from day one you start reading the book and follow the instructions to find at the end that you have accomplished so much. I also bought Neal's other book Maximize Your Social, because i was confident that there he has alot more to say. I read so many social media books at audible, but this was exceptionally good.
so why dint i give 5 star for performance? because of the poor narrating. I usually listen to audio books at 1.25x speed, but with this book i couldn't. I couldn't distinguish between the paragraphs or when the narrator was reading the titles, all were being at the same level. Hope you all have great time reading and listening the book.
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- Majeed

Book Details

  • Release Date: 10-05-2012
  • Publisher: Robert Bennett