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Publisher's Summary

Create and maintain a successful social media strategy for your business. Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy. Outlines preparation for, mechanics of, and maintenance of a successful social media. Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the "AdAge Top 100 Global Marketing Blog", Windmill Networking, and a global social media speaker. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself - and do it right.
©2013 Windmills Marketing, LLC (P)2013 Audible Inc.
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Customer Reviews

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By Brian D. Hawkins on 03-27-15

Much deeper dive than most books

Neal did an amazing job with this book. A must listen/read for businesses of every size, from corporations to the solopreneur, that want an effective foundation for their social media strategy.

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5 of 7 people found this review helpful

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