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Publisher's Summary

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular - and profitable - due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers.
Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers - rich with stories from platform winners and losers - is the one book you'll need in order to navigate this appealing but confusing world.
Cover design by Stephani Finks.
©2016 David S. Evans and Richard Schmalensee (P)2016 Audible, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Dean Matthews on 09-09-16

Compelling version of the platform revolution

If you're going to spend your money, send it on the platform revolution -

a much more thorough undertaking.

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2 of 2 people found this review helpful

5 out of 5 stars
By Mother of Chickens on 10-13-16

Great complement to Platform Revolution

I found Matchmakers to be a great compliment to Platform Revolution -- raising a number of distinct concepts and analogies that I found insightful and useful.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Xcusemeplease on 01-14-18

It's okay, just

Repetitive message, made worse by overdramatic narration. While some of the case studies are interesting, in general this book could have been summarised in one chapter

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5 out of 5 stars
By Carsten on 08-05-16

Excellent book

This book provides an excellent and precise analysis of multi-sided platform innovation. I will highly recommend it for executives to understand the fundamentals of this powerful development.

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