• by Dr. Edward de Bono
  • Narrated by Dr. Edward de Bono
  • 1 hrs and 0 mins
  • Abridged Audiobook

Publisher's Summary

What is thinking? "Thinking is the ultimate human resource," Dr. Edward de Bono says in this one-of-a-kind audio workshop. Dr. de Bono, an acclaimed consultant and author, demonstrates that good thinking is not a matter of being smarter - but a matter of skill and practice. By going inside the human thinking process, the author shows you how to make your thinking methods work better, and more creatively. Whether you are already in a decision-making position, planning to start a business, or trying to get ahead in your field, the Masterthinker course gives you the techniques to approach any problem, goal, or opportunity with the power to create success.


What the Critics Say

"De Bono's course should be an essential curriculum for the human race." (Alex Kroll, President, Young & Rubicam)


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Customer Reviews

Most Helpful

Should have read the small print

De Bono is brilliant - but carefully read the description to check if this is what you are looking for. It is not read by the author and is certainly not one of his inspirational lectures - rather a workshop presented by third parties.
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- Paul

I guess I shouldn't have expected much in 1 hour.

As the book is only one hour long, I expect (hope) that there is more to DeBono's teachings on creativity than the scant intro provided in this audiobook. I certainly can't say that I have any deeper understanding of creativity and thinking after listening to this. It's too brief to be much more than an ad for his seminars. The book does introduce you to DeBono's Body Framework, in which different thought processes or steps are described in analogy to different body parts and systems (bones = structure of the situation; muscles = goals and effort; nerves = networks of connections; fat = irrelevant ideas; skin = presentation to others; health = utility of the solution). The analogies to body parts seems rather stretched, not always making the idea or concept any clearer. Overall, if you don't expect to get much out of this short book (other than to get a vague idea of De Bono's theses), you won't be disappointed. BTW, De Bono is NOT the narrator.
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- Rick Hershberger

Book Details

  • Release Date: 06-13-2000
  • Publisher: Simon & Schuster Audio