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I own a hard copy of this and it is an excellent sales book with a collection of material from many of the best sales minds. It also provides basics on each individual so you can look up blogs and other material from those you find most useful.
This book is not meant for Audio. So much of this work is reference material that it drags on and on and I simply couldn't listen to it. I HIGHLY recommend reading this book but don't waste your time on the audio version.
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What could have made this a 4 or 5-star listening experience for you?
Get rid of the Biographies in every chapter... I really don't care! You are wasting my time.
Each chapter goes something like this:
A paragraph about sales strategies (helpful). About 5 minutes on average
Biography of the author of the aforementioned paragraph (3 minutes).
A chapter dedicated on some sales techniques by John Doe.
The article lasts 5-8 minutes, while the Biography takes another 3-4 minutes:
The Biography reads something like this (read it out loud to yourself and realize how boring this is to listen to):
Author: John Doe
Company: John Doe International Association
Biography: John Doe is a speaker, a teacher, a public speaker, a consultant of all types of sales things, he is the author of "amazing sales techniques", and co-author of "really amazing sales techniques". He has taught a bunch of courses in sales techniques, at the blah blah blah college and the so and so college. He is the president of john Doe International Association, and a pioneer in the art of wonderful selling.
He has worked for these companies: a, b, c, d, etc.
Winner of this and that award.
Has appeared on this and that TV show.
He focuses on this and that, and is well know for that and the other.
His clients include this and that, and this other company.
He has published articles in this and that magazine, so and so magazine, that one magazine as well, and this one too. He is also an editor at the Sales Stuff magazine.
1. Selling this way.
2. Selling that way.
3. Selling that other way.
4. Selling this other way.
5. Selling like this.
6. Selling like that.
Selling tip 1: This is how you sell best. Blah, blah, blah
Selling tip 2: This is also how you do a sale. Blah blah, blah
Selling tip 3: Another way to sell. Blah, blah blah.
Book 1: My way of selling (author)
Book 2: their way of selling ( co-author)
Book 3: everyone else's way of selling.
My goodness, there are 92 chapters in this book, and you have to endure listening to a biography like this at the end of each chapter. I'm pulling my hairs out.
This type of book should be free because of the excessive plugs and self promotion.
This book's duration could be cut almost in half if you got rid of the bios. I've only made it to chapter 33 and with difficulty. It doesn't hold your attention very long. It is very disappointing.
Books by Brian Tracy, for example, have me hanging on each word and paragraph, that I cannot let a word slip by. I rewind it, and listen to it again. This book, on the other hand, is dreadful, and it is easy to lose interest and become distracted.
A real waste of time.
Has Mastering the World of Selling turned you off from other books in this genre?
No, there are really good Sales books out there, this is just not one of them.
How could the performance have been better?
Realize that my time is valuable, I'm not looking to learn about the authors. It is a waste of my time to tell me about the life and accomplishments of each author on each chapter, how many books they have written, what TV shows they have appeared on, what companies they have worked on etc, etc. This made the book so dreadful, I find it hard to get through each chapter. I have to force myself to listen to it. I tuned out every time the Bios came up. It is hard to listen to an audio book when you are tuning in and tuning out. Makes you lose interest, and I found myself being distracted even in the good parts.
I fantasized, while listening to this thing, about writing this review, and how annoying it is to listen to the Bios. That's how bad this thing is.
If you could play editor, what scene or scenes would you have cut from Mastering the World of Selling?
Get rid of the Biographies or put them at the end so I can choose not to listen to them.
Any additional comments?
This is really just a compilation of a lot of short articles. Does the author really "author" anything? Maybe as a book on the shelf that you can pull out every so often for reference it would not be bad. You could ignore the Bios at the end of each chapter. As an audio book, not so easy, unless you keep your finger on the fast forward button.
1 of 1 people found this review helpful