Mastering the New Media Landscape

  • by Barbara Cave Henricks, Rusty Shelton
  • Narrated by Rusty Shelton
  • 4 hrs and 1 mins
  • Unabridged Audiobook

Publisher's Summary

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.


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Customer Reviews

Most Helpful

Valuable insights that were well structured

Great information for both the social media dummy like me, as well as the more advanced and professional user. Helpful in giving me the necessary tools to get started.
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- Dax

Book Details

  • Release Date: 01-25-2016
  • Publisher: Berrett-Koehler Publishers