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Would you recommend this book to a friend? Why or why not?
I'm writing this review from an Audio Book perspective. It was too dry to listen to and I didn't retain anything, nor could I even force myself to concentrate. Further, the figures he refers to cannot be accessed (as far as I know) from the Audible app, which makes it even more difficult to follow. This isn't my first audio book, nor first academic audio book, in fact all my audio books are non-fiction. I'm a big fan of listening on the go.
What was most disappointing about Jeff Thull’s story?
I don't know, because I couldn't listen.
3 of 3 people found this review helpful
If you are interested in complex sales (e.g. more than one buyer and/or buying influence) - and you are dealing in the increasingly complex and commoditized world of B2B sales - this is an excellent title. The author reads his book outlining his consulting firm's approach to increasing success in B2B sales with an excellent process. The material is outstanding. Overall the author does a great job reading (though it sounds - as I guess it should - self promoting in places - especially the forward!) The only downside is not having the diagrams that the author refers to. Given that the author himself is reading and that he knows this will be people listening to the book - I would have appreciated him following his own advice - knowing and responding to his customer's needs by describing the diagram rather than saying, "Look at figure 4.2" Perhaps he wants us to buy the audio and the print versions. I did. It's that good!
2 of 2 people found this review helpful