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Master the Brand Called You
- The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More at Work
- Narrated by: Brenda Bence
- Length: 5 hrs and 46 mins
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Publisher's summary
Are you the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about you? This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to:
- Identify the six essential positioning elements that define your leadership personal brand
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- Avoid the top 20 Leadership Personal Brand Busters that could keep you from success
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-
Story4 out of 5 stars 284
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- By: Fran Hauser, Jodi Lipper
- Narrated by: Fran Hauser
- Length: 5 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 786
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Performance4.5 out of 5 stars 677
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Story4.5 out of 5 stars 674
In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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3 out of 5 stars
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meeeh
- By Cindy blunt on 12-04-18
By: Fran Hauser, and others
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Overall5 out of 5 stars 334
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Performance5 out of 5 stars 284
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Story5 out of 5 stars 281
Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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5 out of 5 stars
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Deaply helpful
- By Dominique on 04-28-15
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First, Break All the Rules
- What the World's Greatest Managers Do Differently
- By: Marcus Buckingham, Gallup Press, Jim Harter - foreword
- Narrated by: Mel Foster
- Length: 9 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 1,322
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Performance4.5 out of 5 stars 1,070
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Story4.5 out of 5 stars 1,059
They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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3 out of 5 stars
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Content is dated
- By A. Yoshida on 09-09-19
By: Marcus Buckingham, and others
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The Power of People Skills
- How to Eliminate 90% of Your HR Problems and Dramatically Increase Team and Company Morale and Performance
- By: Trevor Throness
- Narrated by: Tom Parks
- Length: 5 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 75
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Performance4.5 out of 5 stars 65
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Story4.5 out of 5 stars 65
People are the problem. They're always the problem. If a business person goes home frustrated, if they talk with their significant other about it, if they lay awake at night stewing about it, inevitably the problem is some person at work - a colleague, subordinate, or boss. Handling people issues is every leader's major headache. It's what takes up the majority of their time and - more important - the bulk of their head space. Every leader can and must develop this most important of all management skills.
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5 out of 5 stars
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great listen
- By RB Player on 03-30-18
By: Trevor Throness
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 130
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Performance4.5 out of 5 stars 113
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Story4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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3 out of 5 stars
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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The Corner Office
- Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed
- By: Adam Bryant
- Narrated by: Oliver Wyman
- Length: 7 hrs and 21 mins
- Unabridged
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Overall4 out of 5 stars 81
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
What does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than 70 CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of these extraordinary interviews, they shared memorable stories and eye-opening insights.
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5 out of 5 stars
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Don't wait to get this book.
- By Corey B. on 02-18-17
By: Adam Bryant
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,758
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Performance4.5 out of 5 stars 1,417
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Story4.5 out of 5 stars 1,409
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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3 out of 5 stars
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 260
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Performance4.5 out of 5 stars 206
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Story4.5 out of 5 stars 208
Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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5 out of 5 stars
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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More Than a Boss
- Six Indispensable Leadership Tools For First-Time Managers
- By: Nick Brzozowski
- Narrated by: Joe Scalora
- Length: 3 hrs and 39 mins
- Unabridged
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Overall5 out of 5 stars 32
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Performance5 out of 5 stars 31
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Story5 out of 5 stars 31
This is an audiobook about the basics. I won’t tell you how to become CEO or double your salary, but if your hope is to become the boss that you would have wanted, this is the audiobook for you.
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5 out of 5 stars
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Great tool for Managers!
- By Ali G. on 06-27-23
By: Nick Brzozowski
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 76
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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5 out of 5 stars
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4 out of 5 stars 67
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Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Everyone Communicates, Few Connect
- What the Most Effective People Do Differently
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John Maxwell
- Length: 7 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 1,137
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Performance4.5 out of 5 stars 963
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Story4.5 out of 5 stars 959
While it may seem like some folks are just born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections.
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4 out of 5 stars
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stronger than normal Maxwell
- By jdon on 07-17-20
By: John C. Maxwell
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Stories for Work
- The Essential Guide to Business Storytelling
- By: Gabrielle Dolan
- Narrated by: Danielle Carter
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 40
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Performance4.5 out of 5 stars 34
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Story4 out of 5 stars 35
Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game changer in business. Whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.
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4 out of 5 stars
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This is a rich an enhancing experience
- By Daniel Rojecki on 12-21-19
By: Gabrielle Dolan
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Overall5 out of 5 stars 28
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Performance5 out of 5 stars 27
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Story4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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5 out of 5 stars
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
What listeners say about Master the Brand Called You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Love to Read
- 02-18-18
Full of Helpful Information
This book is full of helpful tips and instructions for creating your personal brand. I love the way the author reads the book with life and clarity. The templates provided are great tools to use for building your personal brand.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Shannon
- 04-05-15
Very insightful
Brenda was very direct and to the point. She did a great job of presenting thought provoking ideas to make you think about your current situation and how to optimize it. Great flow!
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3 people found this helpful