Are you the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about you? This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to:
Identify the six essential positioning elements that define your leadership personal brand
Master the five everyday activities that most clearly communicate your brand as a leader
Avoid the top 20 Leadership Personal Brand Busters that could keep you from success
Increase both your earning power and your job satisfaction
Build on-the-job trust and loyalty in you
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