Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Listen to Master Content Marketing and you'll come away with:
Clear content marketing goals so you know what to aim for
Step-by-step guidance for creating your content: you'll never get stuck again
A content marketing strategy that builds your audience with every piece of content you create
Content marketing examples that will show you what to aim for
Ideas and templates for headlines, subheads, first sentences, and more
The encouragement, resources, and guidance you need as you build your online presence with content marketing
What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out.
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This book is a must-read in Content Marketing
From A to Z Pamela Wilson teaches you how to Master Content Marketing in Plain English.The author explains the precise steps to conquer Content Marketing.Following her advice will position you well ahead of your competition.
From the top of my head, there are three books that I would recommend in addition to "Master Content Marketing."
Content Marketing Strategies for Professionals
Content Marketing: Think Like a Publisher
The Big Book of Content Marketing
They all are great books.
The chapter that explains the ideal content library and why you need one.It will save you many hours of frustration.
This book makes the subject so much more attractive, by showing how to publish the right content to "make the connection" with your future readers.
- Luis Gellon
So valuable; consume it however you can!
Practical; information presented in a well thought out manner with humor and intelligence.
Effective; follow this book and you will become a successful content marketer.
Repeatable; no matter where you are in the evolution of your writing, this book is a valuable resource to pick up again and again.
The first time listening, I picked up on details that I didn’t catch when reading the book.
There is so much valuable information that I’m including this book in my regular rotation for listening. It’s the perfect companion for the book in print.
I’m a big audio book fan and love it when the author reads their book. I’ve heard Pamela speak in person, so it was comforting to hear her voice reinforcing the concepts in the book.
I listened at a 1.25 speed, since at normal speed the pace was a bit slow for me.
I really zeroed in on the Section 3, which goes over Pamela’s system for breaking down content writing in to steps you do over multiple days. I naturally take this approach, but to see it refined into a specific system helped me be way more efficient.
Read the book in print, then listen to this valuable information again and again!
- Jan G.