• Married to the Brand

  • Why Consumers Bond With Some Brands for Life
  • By: William J. McEwen
  • Narrated by: Dana Hickox
  • Length: 4 hrs and 29 mins
  • Unabridged Audiobook
  • Release date: 11-29-16
  • Language: English
  • Publisher: Brilliance Audio
  • 4 out of 5 stars 4.0 (2 ratings)

Regular price: $13.99

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $13.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software.
The result? Most marketers still aren't emotionally connecting with consumers.
Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a "first date" with consumers - yet lousy at creating a lasting marriage between buyer and brand.
Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.
Emotions aren't simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-listen for profit-obsessed marketers everywhere - from the boardroom, where strategies are formulated, to the front lines, where employees "live" the brand every day.
©2005 The Gallup Organization. (P)2016 Brilliance Audio, all rights reserved. Gallup®, CE11®, Gallup Management Journal®, and Gallup Press™ are trademarks of The Gallup Organization, Princeton, NJ. All other trademarks are the property of their respective owners.
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2018 Audible, Inc