• Markets Never Forget (But People Do)

  • How Your Memory Is Costing You Money and Why This Time Isn't Different
  • By: Ken Fisher
  • Narrated by: Mel Foster
  • Length: 7 hrs and 50 mins
  • Unabridged Audiobook
  • Release date: 11-08-11
  • Language: English
  • Publisher: Brilliance Audio
  • 4 out of 5 stars 4.2 (46 ratings)

Regular price: $13.99

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Publisher's Summary

Why do so many investors make the same mistakes repeatedly, being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct - humans have evolved that way to better cope with the problems of survival. But in the complex and often counterintuitive world of investing, it causes serious errors.
"This time it’s different" are the four most expensive words in the English language (according to investing legend Sir John Templeton). Yet many investors routinely fall into the trap of thinking "now" (whenever "now" is) is different somehow. In Markets Never Forget (But People Do), four-time New York Times best-selling author Ken Fisher explains how investor's memories play (often costly) tricks on them - and how they can combat their faulty memories with just a bit of history.
This isn’t to say history repeats itself perfectly. It doesn’t; but a recession is a recession. Some are vastly worse than others, but investors have lived through them before. Credit crises aren’t new, nor are bear markets - or bull markets. Geopolitical tension is as old as mankind, as is war and even terrorist attacks. Understanding how investors have reacted to similar past events can help guide investors in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what’s ahead.
In this book, Fisher takes aim at some major market memory mishaps, like the idea that stocks have become inherently more volatile or that wildly above - or below - average returns are abnormal. He shows how, early in every recovery, investors don’t believe in it - often at a huge cost. And he shows how, in investing, ideology is deadly. Most important, he explains how you can use history as one powerful tool to help reduce your error rate while helping to get better investing results.
©2011 Ken Fisher (P)2011 Brilliance Audio, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By John on 01-08-12

Important Things to Remember

This is a really good book that absolutely nails some key things that investors should remember (but seldom do): Events are rarely unprecedented. People often over-react to the noise on CNBC and the other business media and fail to consider historical precedent. Over time, it has paid to invest in the market and it has not paid to jump in and out. The authors also point out the flaws in some commonly reported statistics.

If there is one thing that I question in the authors' analysis (and this would not surprise them), it is their nonchalance regarding debt. The debt that has exploded in the last three years is -- in my view anyway -- truly unprecedented, and the demographic trends we are facing (an aging population more dependent on government programs) does not bode well. The only reason the debt is remotely manageable are low interest rates caused by Fed manipulation -- something that cannot last forever. When those rates increase, debt service will become more and more problematic.

The authors would probably disagree, and, frankly, I hope they are right and I am wrong. Still, the overall message of the book that things tend to work out over time and that we somehow muddle through is encouraging and has been historically valid. Let's hope we do it again.

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5 of 6 people found this review helpful

1 out of 5 stars
By Robert Hind on 11-28-12

I'll never forget the annoying style

What disappointed you about Markets Never Forget (But People Do)?

The messages may well be very good ... but for me the combined content and narrator's delivery made this one of the most annoying books I've listened to. I'd describe the delivery style as almost "mocking".

Repetition may well be the mother of all learning but in this book it is overdone.

Listening to this book is a little like knocking your head on a brick wall ...you can't wait till it is all over.

What was most disappointing about Ken Fisher’s story?

Repetition. Style

How did the narrator detract from the book?

The narrator's style matched the annoying content.

Any additional comments?

I'll look carefully for this author and narrator in future and AVOID them both

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Mr on 06-24-17

Interesting and provocative.

Any additional comments?

Although perhaps just a trifle contrarian, Fisher has produced a very interesting discussion of a wide variety of what he sees as economic canards. The central thrust of the book is that investors memories are fallible and short-term, almost everything that the financial media likes to consider to be exceptional, rare and new: isn't. Although occasionally laboring his points, Fisher produces cogent arguments and evidence to back up his claims. Whether you think he is right or not, there is plenty here that will interest any student of markets or financial history.

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