Marketing in the Moment

  • by Michael Tasner
  • Narrated by Don Hagen
  • 6 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

With the explosion in Web, mobile, and social-media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work - without wasting a fortune on trial and error? Listen to this audiobook, that’s how!
Top Web-marketing consultant Michael Tasner has written the definitive, practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves.... How to use virtual collaboration to accomplish marketing projects faster and at lower cost.... How to build realistic, practical action plans for the next three months, six months, and 12 months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audiobook will help you build leads, traffic, sales, market share - and profits!

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Customer Reviews

Most Helpful

Great Book - A Must Read!

I love it! Great information, great tools for web marketing 3.0 and even some great 2.0 information. Good advice about Twitter, Facebook and a peek into the future. Mr. Tasner is ahead of his curve and is sharing his knowledge with the rest of us. A must read for any online entrepreneur.
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- danzhanzen

The Perfect Guide

This is the perfect guide for anyone who wants to learn the most advantageous way to utilize the latest marketing tools???web, mobile, social media. It was fascinating to discover which deliver the best results, and how to chose from the vast array available.
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- morton

Book Details

  • Release Date: 07-08-2010
  • Publisher: Gildan Media, LLC