Marketing From the Trenches is a must-listen for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the audiobook reveals to the listener proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever-present tongue-in-cheek sense of humor that won't allow the listener to put the book down.
©2006 Rudolf Waldner (P)2014 Rudolf Waldner