• Marketing for Dummies, Second Edition

  • By: Alexander Hiam
  • Narrated by: Brett Barry
  • Length: 3 hrs and 6 mins
  • Abridged Audiobook
  • Release date: 10-19-07
  • Language: English
  • Publisher: HarperAudio
  • 3.5 out of 5 stars 3.7 (46 ratings)

Regular price: $10.26

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Publisher's Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
Discover how to:



Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers
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Customer Reviews

Most Helpful
5 out of 5 stars
By K. Shimada on 01-24-17

Great information. Very well laid out.

I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.

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2 of 3 people found this review helpful

4 out of 5 stars
By Dean Oz on 06-19-18

A bit outdated but useful for core information

A bit outdated but useful for core information. I didn’t know much about marketing so it was useful for me, but now I will be looking for a more current listen.

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