Marketing for Dummies, Second Edition
By: Alexander Hiam
Narrated by: Brett Barry
Length: 3 hrs and 6 mins
Abridged Audiobook
Release date: 10-19-07
Language: English
Publisher: HarperAudio
3.5 out of 5 stars 3.6 (42 ratings)

Regular price: $10.26

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Publisher's Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
Discover how to:

Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales

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