Marketing for Dummies, Second Edition

  • by Alexander Hiam
  • Narrated by Brett Barry
  • 3 hrs and 6 mins
  • Abridged Audiobook

Publisher's Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
Discover how to:

Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales


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Customer Reviews

Most Helpful

Great information. Very well laid out.

I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.
Read full review

- K. Shimada

Book Details

  • Release Date: 10-19-2007
  • Publisher: HarperAudio