Regular price: $6.19

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $6.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Get results fast with this quick, easy guide to the fundamentals of Marketing.
Includes how to:

Position your product for a target market
Build a brilliant marketing plan
Create stunning branded marketing materials
Use memorable publicity to build market interest
Take advantage of new technology

©2010 HarperCollins Publishers (P)2010 HarperCollins Publishers
Show More Show Less

No Reviews are Available