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Publisher's Summary

AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject. 
The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management. 
The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers. 
In this course, we'll cover the following topics: 



Looking at your own company and its products
Finding and defining your potential market
Finding your potential customers
Crafting your marketing message and buyer behavior
How you appear to your potential market
Positioning your company and products in your chosen market
Push and pull marketing strategies and plans
Measuring your marketing activities 
AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. 
A PDF follow-along manual is also included!

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2018 AudioLearn (P)2018 AudioLearn
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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 05-13-18

Excellent introduction to graduate marketing

Easy to follow and up to date material. Useful Q&A section after each chapter with a comprehensive test at the end.

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