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Publisher's Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.
This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.
The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.
The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
©2017 K. L. Hammond (P)2017 K. L. Hammond
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Customer Reviews

Most Helpful
1 out of 5 stars
By John E Drissel on 03-18-18

This is mostly about PR instead of digital marketing.

Very poor and also deceptively titled. It was all about PR instead of digital marketing. I wouldn’t have bought this book if I had known that.

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2 of 2 people found this review helpful

2 out of 5 stars
By Amazon Customer on 02-24-18

Only for beginners

If you are new to owning a business and have no marketing experience, this book may have some benefit for you. Outside of that, I would not recommend it.

There are no knew ideas just baseline information for the novice.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Howard Phillips on 03-19-18

Good narrator

The narrator has a voice that's easy to listen to, and the content and examples are up to date as it was only released in Dec 2017

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5 out of 5 stars
By Riswana on 01-04-18

useful book..

I will sell back most of my other books, but I'm keeping this one. If you are a professor looking for a book for your course, select this one, your students will thank you...Marketing: An Introduction is very informative, and I like how important concepts and words are explained.

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