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Publisher's Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.
This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.
The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.
The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
©2017 K. L. Hammond (P)2017 K. L. Hammond
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Customer Reviews

Most Helpful

By Zack on 01-10-18

Very well written

I have to explains that I like to listen to all books by this author. They are usually filled with lots of helpful information and gives provides positive for everyone. Definitely, highly suggested to listen to it. Thank you,

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By Sarah on 01-10-18

LOVE THIS BOOK

This book is so interesting, you can listen to it and it will open your eyes to a whole new approach to this type of books. If you've tried the usual methods without much success, this is for you.

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Customer Reviews

Most Helpful

By ankitha on 01-04-18

I really liked this book...

This is really a great book.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
Loved it!!!

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By muzainah on 01-04-18

Super book

The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

Read More Hide me
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