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The writing is trite and the narration cannot cover for the weak "jokes" the author attempts. The worst part was how she decided to use the abortion issue as an example of damaging a brand. Really? How is this example in anyway useful in her explanation of how to market above the noise? It's a pure political example of how the left brought forces to bare on a decent charity because that charity didn't fall in lock step with planned parenthood. It was a character assassination. It had nothing to do with marketing. I heatd this "example" and the first thought I had was "really? Even in a book supposedly on getting back to basics on marketing this partisan couldn't keep her damn leftist ideology subdued for a second? It wasn't a good listen up to that point (kept waiting for something useful) but when she hit abortion I hit stop. Don't waste your time unless your clamoring for some left wing zingers.
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