Marketing 3.0: From Products to Customers to the Human Spirit

  • by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
  • Narrated by Kent Cassella
  • 4 hrs and 41 mins
  • Unabridged Audiobook

Publisher's Summary

Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past.
Examines companies that are ahead of the curve, such as S. C. Johnson.
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing".
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.


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Customer Reviews

Most Helpful

Marketing 3.0 is about CSR

Would you recommend this audiobook to a friend? If so, why?

Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.

Was there a moment in the book that particularly moved you?

Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR

Any additional comments?

Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.

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- V. Ivashchuk

Common sence of the 21st century

The book structures an already present perception that business is no longer (ONLY) the sterile domain of profit hunting and witty advertising. People care what you do with their money and what kind of organization they are supporting by buying a product.
The book itself doesnt introduce mind-blowing ideas, rather than present the things that you already notice and feel in a way that helps you understand how changes in people`s perceptions influence (and will continue to influence) the biggest organizations on the planet.
For me the structured thesis and its presentation was well worth the listen.
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- Pavel

Book Details

  • Release Date: 07-09-2012
  • Publisher: Audible Studios