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Would you recommend this audiobook to a friend? If so, why?
Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.
Was there a moment in the book that particularly moved you?
Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR
Any additional comments?
Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.
1 of 1 people found this review helpful
I definitely has an added value and provides details and information with examples that you can't find on the web.
I think a newer version needs to be published to include further details about technology advancement, how can it be utilized in Marketing 3.0
Loved how a clear distinction of three forces that drive markets is described and apart from this
clear role of creative societies,
brand image and humanistic spirit concentricity,
three steps to transformation,
poverty elevation methods,
concept of social buiseness enterprise,
channel partners as collaboraters,
sustainability, MDGs and collaboration of investers, innovators and propagators.
My 1st book on audible! It's awesome. I started using Audible because I wanted to read this book but don't have time for the same. Therefore, while going to and coming back from office, I listen this book.
Changed my perspective and realized the importance of marketing 3.0
After several years, I completed a book! Because, it's special. In short, if you want to grow your business or even in personal life, use technique of marketing 3.0