Mapping Your Innovation Strategy (Harvard Business Review)

  • by Scott D. Anthony, Matt Eyring, Lib Gibson, Harvard Business Review
  • Narrated by Harvard Business Review
  • 0 hrs and 35 mins
  • Periodical

Publisher's Summary

In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses - which is at least as complicated as professional football - most companies have not developed detailed game plans. Indeed, many managers have concluded that a fog enshrouds the world of innovation, obscuring high-potential opportunities. The authors believe that companies can penetrate that fog by developing growth strategies based on disruptive innovations, as defined by Clayton Christensen. - From the May 2006 issue of Harvard Business Review.

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Book Details

  • Release Date: 06-15-2006
  • Publisher: Harvard Business School Publishing