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Publisher's Summary

Map the innovation space - and blaze a path to profits and growth.
Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies - a straight line to success! - and some are so technical that audiences get lost before they begin.
Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century. It details the processes that advanced them from inception to world-changing products - and shows you how to replicate their success.
Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework - the Innovation Matrix - for discovering which "type" of innovation process best suits the problem you need to solve. It's about asking the right questions so that you can apply the right strategies to the problems you need to solve.
In the end you'll have a crystal-clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.
Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light-years ahead of the competition!
©2017 Greg Satell (P)2017 McGraw-Hill Education
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Customer Reviews

Most Helpful
5 out of 5 stars
By Chris Harden on 12-18-17

Exellent, entertaining, and informative

This book does a great job of thoroughly walking you through various significant innovations in history and examining how companies over the centuries have innovated in different ways. It is a great high-level view of the four major types of Innovacion as described in the book combined with a detailed look at specific examples to make the book feel real and accurate with his recommendations. A couple of chapters do get a bit long-winded, with respectTo research near the end, And the last chapter is a bit hard to digest as it gets less tangible and more centered around future recommendations at a high-level. The narrator is excellent making the book easy to consume even though it is heavy with appropriate jargon and a bit repetit.

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