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Publisher's Summary

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
©2008 Jerry S. Wilson; (P)2008 Gildan Media Corp
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Customer Reviews

Most Helpful

By Jemal on 11-13-08

very insightful.

listening to this book not only helped prepare myself for a more successful me but it also helped me figure out certain mistakes that I have been making in preparing my future on a personal career level...I recommend this book for any business minded person so they can get a more than a few pointers on navigating and managing their personal business endeavors...

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3 of 3 people found this review helpful


By Bo Bock-Chung on 08-23-09

Good book tainted by Narrator

I usually disregard reviews about lousy narrators since I have been known to convert pdf files into audio files and listen to them even with the robot voice. However this narrator is so distracting with his weird rhythm and voice inflections that It was extremely difficult to follow and put up with for that matter. The only saving grace is that there are two narrators so you only have to listen to him half the time. I'd have to say that this is a prime example how a narrator can make or in this case break an audio book experience.

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1 of 1 people found this review helpful

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