Malcolm Frank on Code Halos

  • by Malcolm Frank
  • Narrated by Dave Summers
  • 0 hrs and 24 mins
  • Radio/TV Program

Publisher's Summary

If companies wish to survive in today's ever-expanding digital age, they need to recognize their customers' code halo - a consumer's virtual self - and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Malcolm Frank, coauthor of Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business, describes why companies must use data scientists that can understand both the complex math behind the data as well as the business content. And since trust is the currency of the new virtual economy, companies that have all this data should never abuse this power and need to emphasize building trust with their customers.

More

See More Like This

Customer Reviews

No customer reviews available

Book Details

  • Release Date: 11-12-2014
  • Publisher: American Management Association