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Publisher's Summary

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of especially productive creative people and teams—the ones who make their ideas happen time and time again.
After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

Generate ideas in moderation and act without conviction
Reduce all projects to just three primary components
Encourage fighting within your team
Seek competition and share ideas liberally
In an increasingly flexible and entrepreneurial environment, creative minds have the opportunity (and responsibility) to solve and change industries—but they can only do that if they overcome the obstacles. While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.
©2010 Scott Belsky (P)2010 Gildan Media Corp
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Critic Reviews

"If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked." (Seth Godin, author of Linchpin)
"Ideas are easy. Implementation is hard. This audio book helps you with the hard part." (Guy Kawasaki, co-founder of Alltop and former chief evangelist of Apple)
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Customer Reviews

Most Helpful

By Amy on 12-28-10

Great book. Great plan. Needs more Belsky.

The content however CANNOT be matched. If you are a creative who cares about realizing your ideas, this book is a must have. Totally a great plan.

I agree with the others. This book would be more successful if another voice talent did it. Mr. Hagen is more of a fiction reader and, unfortunately, did not capture the energy Mr. Belsky created in his tome. Wish Scott would have read it himself. Could have been a more valuable listen to me.

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7 of 7 people found this review helpful

By Ahmed on 08-05-11

The ultimate blueprint for all creative people

This book is a must read for anyone that has good ideas and struggles to take action to make them happen. The book is very well researched I cannot emphasize this enough. It gives you plenty of insight into the lives of creative leaders who can follow through and how they motivate themselves to make their ideas a reality.

You are guaranteed to understand in plain terms why so far you have been unable to execute your ideas and what to do about it in more ways than one. The author gives you the ultimate blueprint you need to focus, stay motivated and realize your ideas. I have to agree that the narration is a bit monotonous but don't let that hinder you from getting this book, the content is brilliant!

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6 of 6 people found this review helpful

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Customer Reviews

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By PETER S.J. STANCLIFFE on 03-30-17

Good book but poorly read

Dreadful narrator with monotone voice and endless downward reflection. Sends me to sleep! Interesting content though.

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By Amazon Customer on 10-12-16

Great book but the narration was distracting

Absolutely love the book. Want to listen to it all again and take better notes. However, the narration was robotic and really distracting.

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Customer Reviews

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By Desmond on 09-04-16

Great information and tips! Very insightful.

Great information and tips.
packed full of information about getting that project or idea moving forward and leading a team to help push it along.

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By Ingrid on 02-15-15

A reality check book

Scott puts together a series of tips and suggestions that for those who have read similar books, are not new. However, the organization of the book plus the gathering of relevant points in it, together with a series of good examples and references, provides awareness of what we should already have known and encourages you to actually take actions. The set of references across the book gives you a good starting point as well.

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