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Publisher's Summary

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
©2012 Bernadette Jiwa (P)2012 Gildan Media LLC
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Critic Reviews

"A little audiobook with a very big message. Your idea is worth a great story, well told." (Seth Godin, author of All Marketers Tell Stories)
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Customer Reviews

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By Anthony on 01-08-13

A MUST LISTEN Book To Improve Your Marketing!

This is a Absolute Gem of a book on marketing. Bernadette challenges all of us who own businesses to question and improve the way we market. What she says makes sense, and is a roadmap for how we should be working with our clients. Over and over she provides examples of the importance of stories for our marketing.

This is an Audible book that will stay on my iPad for a long time - I will listen to it over and over and get new gems out of it each time I do.

Thanks for creating this Audible book!

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By Amazon Customer on 01-05-17

Amazing and insightful!

A book filled with learnings and great keys for building your idea ! Thank you for this knowledge

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Customer Reviews

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By DEREK on 02-27-17

Useful Brand Advice

A short easy listen that is full of useful brand identity tips and advice that is sure to inspire.

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By peanut on 02-16-17

Every startup should read this

Any additional comments?

This book is solid condensed wisdom. Unlike many other books, Bernadette doesn't spend 6 hours waffling about some scientific essay to prove why it works, she just tells you what and why to do, then backs it up with case studies. I had no marketing knowledge prior to this book, and I ended feeling like I had a marketing degree. Sadly, most businesses don't apply any of the ideas in this book (great news for those who do!). Bernadette is also a joy to listen to.

This book gave me so many brilliant ideas. Thank you!

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Customer Reviews

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By Irene on 11-12-17

Storytelling matters

What a great, short but punchy book. I listened to it twice in 2 days as the gold within these pages are worth the second listen.

Winning with business is about connection and service and Bernadette has a clear plan outlined on how to do this.

She is a generous soul.

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