Make Your Idea Matter

  • by Bernadette Jiwa
  • Narrated by Bernadette Jiwa
  • 1 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog
Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.


What the Critics Say

"A little audiobook with a very big message. Your idea is worth a great story, well told." (Seth Godin, author of All Marketers Tell Stories)


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Customer Reviews

Most Helpful

A MUST LISTEN Book To Improve Your Marketing!

This is a Absolute Gem of a book on marketing. Bernadette challenges all of us who own businesses to question and improve the way we market. What she says makes sense, and is a roadmap for how we should be working with our clients. Over and over she provides examples of the importance of stories for our marketing.

This is an Audible book that will stay on my iPad for a long time - I will listen to it over and over and get new gems out of it each time I do.

Thanks for creating this Audible book!
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- Anthony

Robotic, but helpful!

The usefulness of the material makes up for the "clear eyes" Ben Stein reading performance. :)
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- Miss Novie

Book Details

  • Release Date: 12-21-2012
  • Publisher: Gildan Media, LLC