Make It All About Them

  • by Nadine Keller
  • Narrated by Marianne Fraulo
  • 6 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so.
Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.
Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America.
Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting.
This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.

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Customer Reviews

Most Helpful

The cure for death by powerpoint!

Would you consider the audio edition of Make It All About Them to be better than the print version?

I really like the way this book is broken down into bite size pieces. Each chapter recaps THREE things that you need to remember.


What other book might you compare Make It All About Them to and why?

Steve Jobs winning presentations


If you were to make a film of this book, what would the tag line be?

The cure for death by powerpoint.


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- angela j regan

Very well written

Worth well over the cover price.

Complete as anything ever written on this topic of meeting presentations and pitches.
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- Keynan West

Book Details

  • Release Date: 10-18-2013
  • Publisher: Audible Studios