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This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".
Although the content was nice, it was NOT what I paid for.
The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.
I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.
First time after several dozen Audible purchases that I wish I could get my credit back.
1 of 1 people found this review helpful
Fabulous and engaging, this book definitely help me bring the concepts from Roy’s previous works together.
This audio book is packed with ways to look at how best to use words in a persuasive way. How to reach your readers psyche and make the words stick in their minds. If you have writers block and need to creatively expand your mind and understanding of how our minds work this is a great book. It’s easy to understand the only problem for me was the content does jump about a bit