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As soon as i finished this book, i started over from the beginning, just to appreciate and learn from it's use of the ideas it teaches.
The writers suggest that for an idea to be sticky, it should follow these 6 princples:
And there is no better way to sum up this book. It follows and teaches these principles brilliantly.
53 of 55 people found this review helpful
This is not just a marketing book. It is a book on how to deliver presentations, how to write, how to teach, how to promote new ideas at work. The book forever changed the way I will do each of these things and I wish I could have read it many years ago.
34 of 36 people found this review helpful
You know when a management book is great - because the information is obvious and hardly ever followed. I found this very inspiring - exactly what I needed.
9 of 9 people found this review helpful
Would you recommend this audiobook to a friend? If so, why?
I read this book three times over in three weeks. As a young advertising creative, I found it helped enormously with the way I structure my approach to a brief. Using informative anecdotes and laser-guided analysis, it breaks down 'big ideas' from across all walks of life, and shows concretely why they were such a hit. The book practises what it preaches, too- using many of the 'sleight-of-hand' techniques covered to keep you hooked. It's full of jokes, and majestically narrated. Journalism, advertising, psychology, the military, urban legends, politics- this book gives you 'the keys to the city', looking inside some of the most sensational messages of our generation- and I'd recommend this book to anyone who has, or thinks that they might at some point have, a message to spread.
What was one of the most memorable moments of Made to Stick?
As the book is all about 'memorable moments', saying which was the 'most memorable' would not be so much about the book as one of the anecdotes covered. One of the most useful lessons, however, was about Clinton's presidential campaign- where consultant James Carville kept reminding Clinton that if he said three things, he said- nothing. 'It's the economy, stupid' became the campaign's Crie de Cour, and helped him to win. Saying one thing forcefully is immeasurably better than saying three things. This is a point which is demonstrated again and again in the book.
Which character – as performed by Charles Kahlenberg – was your favourite?
I think the character of Charles Kahlenberg is pretty fantastic- he's got a fantastic voice,
slow, knowing, urgent, assertive, and really brings the book to life.
Was this a book you wanted to listen to all in one sitting?
Absolutely, yes- although as said in the book with regards to Bill Clinton's presidential campaign, 'if you say three things, you say nothing'- there are so many really really useful lessons in here that I'd actually recommend taking it slow and trying to absorb it in chunks- otherwise you will end up with an idea melange. A very pleasant melange though I must say. Anyway that's why I'm reading it for a third time.
Any additional comments?
This is my first ever review- I wouldn't usually take the time to do one, but I felt compelled.
I hope you enjoy it as much as I did.
5 of 5 people found this review helpful
What disappointed you about Made to Stick?
The narrator sounds like a robot. The content is really simplistic. Not very insightful.
What didn’t you like about Charles Kahlenberg’s performance?
Laughable sounds like he is reading on 1950's radio!
0 of 1 people found this review helpful